Good design begins with a good conversation, it's been said. Between ourselves, we talk a lot about the design process. Sometimes, it gets a little heated. But there are certain truths we agree are fundamental to the way we work.

1. Design is not subjective. It’s an objective process that leads to the single most appropriate solution to the problem. Our aim is to build solutions based on a real understanding of our clients needs. We take a rigorous, objective approach, rather than simply applying a visual makeover. Of course, we’ll pursue many different options and consider every possibility. Though ultimately anything we create has to have a solid rationale behind it. Our focus is always to deliver a relevant and well-crafted solution for our clients.

2. Think big ideas only come from big agencies? Think again. Think big. Be small. That’s our mantra. There’s a unique energy at work in our creative partnership. The ideas come quickly. We have a strong personal commitment to them. And we get them out into the world a lot faster. Our size works well for our clients in other ways too. Most importantly, your budgets are spent more effectively. With a large agency, have you ever wondered how much of your budget actually goes towards producing your solution, and how much on maintaining the agency, the staff and other overheads? At Design, we are leaner, more efficient and wholly accountable. So your resources go where they’re supposed to. Into answering your design challenges.

3. Design is a collaboration. With a company our size, it’s almost impossible not to build close relationships with our clients. You will always benefit by dealing with the key partners directly. These strong relationships extend to our creative collaborators too. We work with a select group of like-minded professionals - writers, photographers, illustrators, programmers and printers – which means we can develop any project through to the finished product, regardless of the medium. Better still, the sharing of ideas with our partners, where appropriate, adds real power to our creative solutions.